Four Generations in California’s Flower Industry
We are fourth-generation flower professionals with deep roots in California’s floral industry. Our family’s journey began nearly a century ago, when our great-grandparents emigrated from Italy, and settled in San Francisco. One of their first steps in the New World was into a greenhouse—an entry point into a lifelong connection to flowers.
What began as a single greenhouse job soon blossomed into a full-fledged farm in the East Bay, created in partnership with a fellow immigrant from the same hometown. Our great-grandfather was one of the first vendors at the San Francisco Flower Mart, helping lay the foundation for what would become a vibrant, multi-generational family trade. In the decades that followed, the business evolved from farming to wholesale, always rooted in respect for quality and relationships.
Today, we carry that legacy forward. With over 18 years of combined experience, we understand this industry from every angle—retail, wholesale, operations, and customer care. We’ve built our business to reflect what we value most:
- Integrity in sourcing: We exclusively support California-grown flowers.
- Respect for growers: Our partners are the lifeblood of the industry.
- Commitment to service: We aim to be not just reliable—but indispensable—to our customers.
American Growers Floral Wholesale exists to support the floral professionals of the Bay Area and beyond, with the kind of quality, consistency, and care that only a family steeped in this business can offer.